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![](https://safe-steps-kids-asia.s3.ap-southeast-1.amazonaws.com/images/en/parents-image.jpg)
About SAFE STEPS for your KIDS
SAFE STEPS KIDS is a multi-platform public-service programme created by Prudence Foundation, in partnership with International Federation of Red Cross and Red Crescent Societies (IFRC) and Cartoon Network.
This programme focuses on spreading life-saving information to children in the region via a series of entertaining videos which feature beloved Cartoon Network characters. SAFE STEPS KIDS aims to save lives by educating children from a young age, thus creating a future generation that is well-prepared and equipped with the knowledge on how to cope with and tackle life-threatening situations.
SAFE STEPS KIDS Values
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Educational
SAFE STEPS KIDS aims to provide useful and actionable tips on personal safety, emergency aid knowledge, and disaster preparation at every opportunity.
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Fun
SAFE STEPS KIDS speaks to children in a language that encourages learning through laughter and with a sense of fun and joy. SAFE STEPS KIDS seeks to make children feel empowered in ensuring their own personal safety as well as the safety of others.
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Knowledgeable
SAFE STEPS KIDS delivers life-saving information through entertaining content that is accurate, direct, easy to understand and immediately actionable for young viewers.
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Professional
SAFE STEPS KIDS draws on the knowledge, experience, and expertise provided by the IFRC to create messaging that saves lives.
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Life-Changing
SAFE STEPS KIDS equips children with lifesaving knowledge that would be useful at age 8 or 80. We combine the power of storytelling with the knowledge of preparation to create lifelong impact for a generation.
Brought to you by:
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In partnership with:
![](https://safe-steps-kids-asia.s3.ap-southeast-1.amazonaws.com/images/en/logo-cartoon-network.png)
![](https://safe-steps-kids-asia.s3.ap-southeast-1.amazonaws.com/images/en/logo-ifrc.png)